What's up at mookai / quoi de neuf chez mookai

February 04, 2011

It was announced yesterday that The Virtual Haydn has been officially nominated for a Juno 2011 award, in the category "Music DVD of the Year".

Congratulations to everyone involved and to our team at mookai for the conceptualization and design of the packaging.

It was a wonderful collaboration. Thank you Tom, Martha for getting us involved.

February 03, 2011

Once again visiting our friends at the Segal…great music as usual.

The CBC Routes’ 4th show of this season featuring Jordan Officer Trio and Dawn Tyler Watson and Paul Deslauriers ...WOW is all we can say.

A master of sonic space, Jordan Officer is an extraordinary musician and creator. Recognized for an approach that moves back and forth between power and subtlety, the Montreal guitarist and arranger is one of those rare players with a knack for getting straight to the essential. In his hands, the blues, jazz and country blend into an eminently singular and personal language. His band was outstanding.

JordanOfficer

Dawn Tyler Watson and Paul Deslauriers Two of North America's premier Roots and Blues talents. Rolling Stone called them Canada's weapon of mass enjoyment! Totally agree..what a treat.

DawnTylerWatson

Make sure to check out the next Routes concert on March 15th with The Barr Brothers. You can buy tickets and see other upcoming events on the Segal Centre website

February 01, 2011

Chez mookai, "creativity" begins with an "r" (or three!)

A wise person once said that true magic is making the most of what you've already got. With that thought in mind, we started looking for inspiration in unlikely places. And we hit paydirt... in the recycling bin!

Through the lens of our 'think green' philosophy, the printed paper waste sitting beside our trusted Canon suddenly bristled with possibilities. Why not, we asked ourselves, add a little creativity of our own to the meaning of recycling?

Et voila... our mookai holiday notebook.

The studio began to feel like Santa's workshop, with good music and holiday cheer as we worked on crafting our gifts.

Here's what we did:

• We patterned our mookai motif over top our discarded printed sheets and folded them in half.
• We then designed random coloured pages with printed messages and tucked them between blank pages.
• We carefully placed the pages in recycled card stock and stitched them with colorful yellow thread.
• A slide-on mookai sleeve was added with our logo.
• Finally we wrapped them up in pairs (one brown and one green) in our custom mookai wrapping paper made from the leftover kraft paper we had hanging around the studio.

The fun was in the making as much as in the giving! And this way we get to be with you when you have your own bursts of creativity and need somewhere to jot them down!

What are you writing in your magic book? New year's resolutions? Secrets? Plans to take over the world? We're curious!

November 26, 2010

Who says ladies can't grow mustaches? We were feeling a bit left out with all the facial hair fun happening this month in support of Prostate Cancer, so we decided we could get our mo's on too! We donated to the cause and then we showed off our mustaches for the camera. To learn more about Movember you can visit the website.

November 15, 2010

Travel and new cultural experiences can open your mind and can refuel your creativity. Sometimes leaving your comfort zone and experiencing a new place can do wonders for not just your mind but your work too. The mookai team are all avid travelers. Here's a story from a recent mookai adventure:

Andrea Cohen: Account Manager
Traveled to: London, England

What did you see?
There were a few things that struck me during my time in London. For one, the subway lineup at Oxford street (the “Times Square” of London) at 5 pm was absolutely nuts! All you could see was a mob of people on the subway stairs, just waiting to get in! And the crazy thing is, no one was complaining or pushing. Everyone was quietly reading their paper – the English are so polite! Also, Madame Tussaud’s wax museum was pretty impressive. The Prince Charles in particular looked so real! I was also really impressed by the school girls’ uniforms in London. They all look like “Madeline”– with the blue outfit, hat and all! It was adorable!

What did you eat?
While in London, I realized that drinking tea is really part of the culture. So I joined in and had tea and scones at least once a day there (if not more!). I was visiting a friend who told me that at work, someone asks if she’d like some tea practically every hour!

What did you learn?
I love seeing new cities just to explore cultural differences and I learned a lot about the British on my trip. Mainly, that they are very polite and courteous. I always got my doors opened and even got called “madam”. However, the taxi cabs are the exception to this rule – Watch out for them, it doesn’t look like “pedestrians have priority” is a law over there!

Favorite part?
Taking the London tube because I got to see first hand the power of well thought out design. I had seen the London subway map before of course, it's a design icon, but this was my first time using it and I can now appreciate its significance in 20th century design history. It’s an incredibly clear and easy diagram to use and I was able to travel through London without getting lost ... I also enjoyed visiting the Tate Modern and seeing many famous works up close and personal.

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