Here's a great new take on a 'same-old, same-old song'. We like it!
welcome bienvenue
Where we discuss our thoughts
and finds from the design world.
and finds from the design world.
Là où nous discutons de nos pensées
et trouvailles du monde du design.
archives
mookai bloggers
Things We Like / nous aimons
February 07, 2011
Yeah for all ye Packers fans, the trophy winners for last night's 45th Super Bowl. But I have to tell you, it is the commercials I'm really after when I watch the game.
For me, the big winner in last night's Super Bowl, was clearly, hands down, the Volkswagen commercial : The Force.
Subtle, total emotional cuteness, small gestures that spoke volumes, superb editing. A perfect example of how soft sell done well gets you right where it counts... in the heart.
January 21, 2011
Dear graffiti artists of Canada,
Thanks for your services, but we've got it covered.
Love, Canada Post.
There are more than 32,000 Street Letter Boxes (SLBs) across the country. These cheery red boxes are among Canada's most visible and iconic symbols. So when I see "I luv bandido" spray painted across an SLB, accompanied by suggestions for various graphic sexual acts that the "artist" would like to perform with bandido, it makes me sad. It would have been a maddening (and expensive) idea to scrub or replace defaced letter boxes. So YEAH for finding a way to beat vandals at their own game, Canada Post.
But politely, you know? We're Canadians after all!
In 2004, Canada Post piloted an “anti-graffiti” strategy in selected urban areas, including Vancouver, Ottawa and Montréal. Now they're rolling it out across the country.
Why we love it:
From a design perspective, it's genius. It's bold, colourful and perfectly embodies Canada Post’s brand statement, “From Anywhere to Anyone” by graphically displaying the postal codes that connect us. After all, no other country in the world writes their codes the way we do. Plus, the red background allows for easy brand recognition.
And here's the practical part: The new pattern comes on an adhesive coating that can be peeled off for easy removal of graffiti. So every time Canada Post wants to remove bandido from its SLBs, it simply has to swap the wrap. Very clever, Canada Post !
Taking it further
Wouldn't it be fun to create a whole series? Maybe a contest and an invitation for designers across the country to get involved.
What would you like to see on your SLB?
December 03, 2010
It’s already December and that means it’s holiday shopping time! While the weather gets colder and the stores get busier, we've complied a list of our favorite online gift buying options ...
#1 etsy
Etsy is an online community where you can buy and sell unique hand made items right from your home. It has everything from clothing to furniture and lots of great vintage finds. It’s definitely the go-to online store for unique gifts. etsy.com
#2 kiva – loans that change lives
Kiva is a great alternative to your typical holiday gift for that person on your list who already has it all. A non-profit micro-financing organization, Kiva enables you to lend money online to entrepreneurs in developing countries. The Kiva site also has a shop with gift items for purchase. You can do your part to help alleviate poverty and give a meaningful gift this holiday. kiva.org
#3 living social
This site has become all the rage lately, and no wonder, It's a great place to find bargains. Each day there’s a new featured deal from a local business. There are some great gift ideas popping up and it’s an inexpensive and easy way to support the local economy and learn about new places in your city. livingsocial.com
#4 beyond the rack
“It's time to go beyond shopping” at Beyond the Rack. For the fashionista on your list, Beyond the Rack is a great new site selling designer labels on sale at up to 70% off. But hurry, sales start at 11 am daily and items sell out fast. It’s a private shopping site by invitation only, so send us a tip at contact@mookai.ca and we’ll send you an exclusive invite! beyondtherack.com
#5 spa vert
Give the gift of relaxation this year with a Spa Vert gift card, which you can purchase online. They have a number of different treatments to choose from and a massage is the perfect way to unwind after the busy holidays! spavert.com
October 04, 2010
We Like: Calf Ear Warmers
This past weekend was Oktoberfest at the Morgan Arboretum in Ste-Anne de Bellevue, Quebec. Along with some great food and sunny weather, we also enjoyed seeing these adorable calf ear warmers from the John Abbott agriculture department. Designed to protect newborn calves from the frost and severe cold, the ear warmers are made from fleece and stay in place with velcro. They wouldn't let us take the calf home with us but we tried!
