Mookai's recent TV creative for Addition Elle was launched amidst the music, celebrity and fashion of last night Grammy Awards. We created 3 spots each featuring a different aspect of Addition Elle's lingerie line. We wanted to celebrate the sexy side of support and the plus size woman. And we couldn't be more thrilled that we aired on the very same evening where one of our favorite voices... the very sexy, full figured Adele, walked away with 6 Grammys.

The TV campaign is running Canada wide February and March and online.