February 08, 2011
sites/default/files/files/blog/ChelseaMarket-1.jpg

Hitting the road and checking out new places can be like taking a creativity pill. mookai’s Annick Bischoff travels to NYC pretty often and here are some of her favourite places to drink in design.

Let’s start with lunch.

One of my favorite places for lunchtime wandering is Chelsea Market on the West Side. It has got to be one of the most visually appealing shopping, eating and work complexes in the city. I was looking for the best way to describe the redesigned biscuit factory and came across this sentence on their website: “To walk through the Chelsea Market is to stroll through a sort of postindustrial theme park, carefully festooned with the detritus of a lost industrial culture, interspersed with food stores and restaurants.”

Exactly.

It’s the American Dream, reborn over and over, each time pressing a little part of itself into the geography of the space. You’ll see ghostly glimmers of it in the exposed metal pipes, the undulating floors, the jumble of disused ducts and the wall of portholes and old television sets at the famous 1913 building at 85, 10th Avenue. There’s very much a sense of the past cohabiting with the present and it’s like nothing else I’ve ever seen.

If you stop by for lunch, try the One Lucky Duck. Delicious!

Design Alert: Oh, did I mention that their logo is enough to make you drool?

Design firm Square 360 , faced the challenge of bringing all the fun and flavors of the Chelsea Market into a single logo. Their tagline was “Building Community Through Food” and their logo, a custom cow-shaped illustration collage does a great job of showcasing the modern with an old world feel.

HighLine

Next Stop: The High Line

Need to work off that yummy -----? Take a stroll through The High Line.

If mookai ran an urban planning school, we’d take all our students to The High Line on a field trip. That place is magic! It’s the perfect example of a space that outlived its usefulness and that was then re-imagined and re-designed to bring joy to the community it serves.

The High Line used to be an above-ground rail line, first constructed in the 1930s. It went through various phases and eventually lost favour as more people began to drive and highway infrastructure improved. The High Line ran its last train (carrying a three carloads of frozen turkeys) in 1980.

From then on, it sat derelict, while local residents lobbied to turn it into a public space. 

Here’s the best part: Instead of leaving the reconstruction of The High Line exclusively in the hands of stodgy old public officials, the state of New York holds an “Open Ideas Competition” and 720 teams from 36 countries submitted design proposals for the space.

The High Line opened to the public in 2009 and today you can walk (or jog) through some of the most dynamic neighbourhoods of NYC: the Meatpacking District, West Chelsea, and Hell’s Kitchen/Clinton. Many of the warehouses and factories along the way have been converted to art galleries, design studios, retailers, restaurants, museums, residences and markets. A designer’s paradise! Plus, The High Line is the only public park we can think of that has its own blog!

Annick is always looking for other fun, design-related places to visit in NYC. Do you have any suggestions?

February 07, 2011
sites/default/files/files/blog/Volks.jpg

Yeah for all ye Packers fans, the trophy winners for last night's 45th Super Bowl. But I have to tell you, it is the commercials I'm really after when I watch the game.

For me, the big winner in last night's Super Bowl, was clearly, hands down, the Volkswagen commercial : The Force.

Subtle, total emotional cuteness, small gestures that spoke volumes, superb editing. A perfect example of how soft sell done well gets you right where it counts... in the heart.

See the best Super Bowl 45th tv ads.

February 04, 2011
sites/default/files/files/blog/Junos_VHaydn.jpg

It was announced yesterday that The Virtual Haydn has been officially nominated for a Juno 2011 award, in the category "Music DVD of the Year".

Congratulations to everyone involved and to our team at mookai for the conceptualization and design of the packaging.

It was a wonderful collaboration. Thank you Tom, Martha for getting us involved.

February 03, 2011
sites/default/files/files/blog/ticket.jpg

Once again visiting our friends at the Segal…great music as usual.

The CBC Routes’ 4th show of this season featuring Jordan Officer Trio and Dawn Tyler Watson and Paul Deslauriers ...WOW is all we can say.

A master of sonic space, Jordan Officer is an extraordinary musician and creator. Recognized for an approach that moves back and forth between power and subtlety, the Montreal guitarist and arranger is one of those rare players with a knack for getting straight to the essential. In his hands, the blues, jazz and country blend into an eminently singular and personal language. His band was outstanding.

JordanOfficer

Dawn Tyler Watson and Paul Deslauriers Two of North America's premier Roots and Blues talents. Rolling Stone called them Canada's weapon of mass enjoyment! Totally agree..what a treat.

DawnTylerWatson

Make sure to check out the next Routes concert on March 15th with The Barr Brothers. You can buy tickets and see other upcoming events on the Segal Centre website

February 01, 2011
sites/default/files/files/blog/Mookai holiday books_2.jpg

Chez mookai, "creativity" begins with an "r" (or three!)

A wise person once said that true magic is making the most of what you've already got. With that thought in mind, we started looking for inspiration in unlikely places. And we hit paydirt... in the recycling bin!

Through the lens of our 'think green' philosophy, the printed paper waste sitting beside our trusted Canon suddenly bristled with possibilities. Why not, we asked ourselves, add a little creativity of our own to the meaning of recycling?

Et voila... our mookai holiday notebook.

The studio began to feel like Santa's workshop, with good music and holiday cheer as we worked on crafting our gifts.

Here's what we did:

• We patterned our mookai motif over top our discarded printed sheets and folded them in half.
• We then designed random coloured pages with printed messages and tucked them between blank pages.
• We carefully placed the pages in recycled card stock and stitched them with colorful yellow thread.
• A slide-on mookai sleeve was added with our logo.
• Finally we wrapped them up in pairs (one brown and one green) in our custom mookai wrapping paper made from the leftover kraft paper we had hanging around the studio.

The fun was in the making as much as in the giving! And this way we get to be with you when you have your own bursts of creativity and need somewhere to jot them down!

What are you writing in your magic book? New year's resolutions? Secrets? Plans to take over the world? We're curious!